While spring may have officially begun on March 20, everyone knows it really starts the weekend of The Masters — professional golf’s most prestigious tournament. There’s just something about hearing that piano come through the TV and the camera shooting down Magnolia Lane that screams perfection.

In fact, The Masters might be the last pure thing in sports.

In a world where it seems like every major sporting event is filled with advertisements on the field, court and players themselves, The Masters has still found a way to preserve the purity of the tournament since 1934. Despite the hundreds of opportunities to squeeze every dollar out of the tournament, Augusta National prioritizes its rich tradition and history, and it’s something every pro sport should look to as the shining example for a major sporting event.

Look no further than the fact that there isn’t a single sponsor logo inside the grounds at Augusta National. From merchandise, signage and chairs, you’ll only be seeing the iconic Masters branded yellow logo on the course.

Just last year, Mercedes, IBM and AT&T paid $24 million to be the sponsors of the tournament, but their logos were nowhere to be seen. Where they did get some shine was in commercials on the broadcast, but another Masters wrinkle is that there are roughly only four minutes of commercials per hour. Compare that to the Super Bowl which has nearly 20 minutes of ads per hour.

Imagine watching the Super Bowl or an NBA playoff game and only seeing a handful of commercials. In today’s world of sports viewing it almost seems like there is more time spent watching ads than actually watching the game — not at Augusta.

The Masters is able to limit the amount of ads by receiving no money from CBS and ESPN — the broadcast stations for the tournament — in return for increased control of the television product. Even with the limited commercial time, advertisers are still willing to line up and spend millions just to be associated with the tournament. It has to be tempting to think how much money The Masters could really haul in, and should be applauded that Augusta National decides to stick with tradition over dollars.

Preserving tradition doesn’t just mean with the broadcast, it also carries over to the fans who are lucky enough to step foot on the grounds.

Everyone knows that a ticket to The Masters — even a practice round — may very well be the most elusive ticket in sports to secure. To purchase a ticket you technically have to win one through a lottery system, or you could risk it on the secondary market which could set you back nearly $6,000 for just a single day. Though if you purchased a ticket through the secondary market you still aren’t guaranteed entry as Augusta National bans the reselling of tickets. So buyers beware there.

But if you’re lucky enough to get into Augusta National, you’re almost transported to another world, in large part due to their cell phone policy. Patrons are not allowed to have their cell phones or any noise making device on them while on the course. This policy essentially turns back the clocks and the only thing that matters for the players and fans is the golf. The world could be ending and it would take a while before anyone realized it.

And in a world today where a big moment is happening during a game and the only thing you see is the crowd holding up their phones hoping to capture some crappy photo or video, it’s pretty cool that even for a single day fans are just taking it all in in a pretty special place. Take Sunday for example when Alexander Ovechkin scored his record breaking goal, passing Wayne Gretzky for most goals scored in NHL history. How many people do you think were in that building and watched it happen behind their iPhone screen? Probably a lot.

That won’t be happening at The Masters this week. Something truly historic could be occurring Sunday afternoon and you won’t see a single phone on your TV screen. All you’ll see is thousands of fans soaking in the moment, and that’s pretty special if you ask me.

The value of preserving tradition over money is something that should be carried over into other sports. Even if it’s not as big as taking the phones away.