There’s too much content in the world. Way too much. We are drowning in it, and I don’t think people realize how bad it’s gotten.

Everything is content now. Every thought, every meal, every mundane observation about life gets turned into something consumable. And we consume it.

Relentlessly.

The internet used to be a place where things had weight. If something went viral, it had meaning. Now, a video that would’ve been a cultural moment a decade ago is just another scroll, buried under an avalanche of hot takes, dance trends and AI-generated nonsense.

We are constantly bombarded with information. Every time you pick up your phone, there’s a fresh wave of opinions, most of them terrible. Every loser on Instagram thinks they are Mike and the Mad Dog, but unlike them, Mike Francesa and Chris Russo are enjoyable to listen to.

Scrolling is a full-time job, except the paycheck is an addiction into the abyss of whatever weird algorithm Instagram Reels has you on.

So much of what gets pushed in front of us is garbage. It’s not just short form content either. Look at streaming services like Netflix.

Netflix releases hundreds of bad TV episodes and movies every year. They just continue to pump the menus with trash. Marvel does the exact same thing. Half the shows they put out on Disney+ are just nonsense with poor special effects and cringy writing. How about cutting the production schedule in half and putting time and effort into good scripts?

Media literacy is dead. People will believe anything, no matter how ridiculous it is. It seems every time I do my monthly Facebook glance, I see the most clearly AI-generated images with thousands of likes. I’ll see an image of a 10-year-old kid standing next to a skyscraper made out of popsicle sticks, and the top comment will be something like “Wow, nice work young man!”

I mean, I can’t really blame anybody just trying to smile on Facebook on their lunch break. They are victims in the plague of the doom scroll. Facebook doesn’t care, they get a shit load of money from all the traffic generated on their site from advertisers. The more views the better.

Think about the golden age of the internet. If something went viral, it was a big deal. Everyone knew about it.

The blue and black or white and gold dress was a global debate. The ALS Ice Bucket Challenge and Harlem Shake had everyone doing it. Now, a video can get 10 million views in an afternoon, and it’ll be forgotten by the next morning. The internet moves too fast for anything to matter anymore.

The worst part? We’ve adapted.

Our attention spans have been shredded, and we’re cool with it. People don’t watch full YouTube videos anymore — they watch clips of clips. Articles? Too long. Just give us the bullet points.

We are in a constant state of consumption, but it’s all empty.

There is too much content, and none of it sticks. We don’t sit with anything anymore. We don’t let things breathe.

I don’t know what the solution is. Maybe there isn’t one. The machine keeps running, and we keep feeding it.