In a world where getting “canceled” is every influencer’s worst fear, there is one who has embraced the title.
With a history of fame from her controversial content, Trisha Paytas has caught the attention of millions with her multifaceted career.
Love her or hate her, you have to respect the brand she’s made for herself — almost like she discovered a loophole when none of us were paying attention. She is somehow immune to being canceled.
Beginning in 2007 with her YouTube channel “blndsundoll4mj,” she has now amassed an audience of 20 million followers across all platforms.
With billions of views, Paytas has centered all her videos on her raw, unfiltered personality.
Her content has ranged from lifestyle vlogs, ASMR videos and mukbangs to cosplay; dressing in a variety of costumes. She has often been accused of cultural appropriation along with engaging outrageous behavior and making problematic statements, all to gain attention.
As part of her trolling and clickbait stunts to stay relevant, Paytas once claimed to be transgender while still identifying as a woman, non-binary and even joking about having Dissociative Identity Disorder.
Among her online videos, she has guest-starred on more than 50 TV shows and films, including “The Tonight Show,” “America’s Got Talent” and “Modern Family.”
Paytas has tapped into the music industry with some of her hits, “I Love You Jesus,” and “Daddy Issues.”
She has also gained attention for her iconic remakes of popular songs from nostalgic movies, such as “Bet On It” from “High School Musical 2” and “What Dreams Are Made Of” from “The Lizzie McGuire Movie.”
In September 2022, Paytas and her husband Moses Hacmon welcomed their first baby, Malibu, into the world.
Since then, Paytas has stepped away from her damaging online persona and begun focusing on her personal life. She has acknowledged her past mistakes, made several public apologies for her behavior and bounced back from controversy.
“I just thought negative attention was the only way I would get attention and money and ‘fame,’” Paytas said. “And I’ve never had more success (than) now — by being myself, not trolling, not pissing people off, and just being myself.”
While she has changed her content and appearance from the past, some believe that her apologies are simply not enough to make up for everything she’s done.
On her journey to rehabilitate her image and become a better version of herself, she started her own podcast, “Just Trish,” in 2023.
Paytas spills her heart out and speaks her mind. She talks to the camera in a funny, relatable way, showcasing her ability to entertain and engage audiences.
On March 6, Paytas revealed on her podcast that her and Moses are excited to announce a third addition to their family. Expecting in July, they don’t know the gender yet, but plan to announce it closer to the due date at one of her upcoming live shows.
The popularity of her podcast has led to Paytas’ tour, “The Eras of Trish Tour,” which takes her across North America from February through June. It’s a nod to Taylor Swift’s “The Eras Tour,” which was a tribute to her studio albums and their corresponding musical “eras.”
So for Paytas, her tour is a mix of her content: unpredictable and full of energy. Not knowing what to expect at each show, she sings Disney throwbacks, does karaoke, features multiple costume changes, brings on special guests and interacts with the audience.
Doing what she loves, she delivers a chaotic musical production, with exclusive merchandise available at each location.
Despite challenges of her early career, Paytas has emerged as a resilient and more self-aware creator — embracing her past mistakes while striving to become a better version of herself for her family.
She has proven that reinvention is possible and her current journey is a testament to personal growth and motherhood.
As we continue to watch her expand her brand beyond shock value, one thing remains certain: Paytas will always find a way to be in the spotlight.
