Rave: T.J. Maxx moves online

Caroline Moses

Ladies, hide your credit cards! T.J. Maxx, our favorite go-to for savings and deals on the best fashion trends, has officially gone online. The discount megastore launched their e-commerce site this week without any big fanfare or announcement, allowing self-proclaimed Maxxinistas to grab their favorite fashions at the click of a button.

For years, commercial businesses have turned to online shopping as an additional outlet to target an audience. Unfortunately, widely appealing names like T.J. Maxx and H&M have held back until recently.

T.J.’s offers a variety of clothes and accessories to customers at a fraction of the original costs. By selling designer names at reasonable prices, the store has won over a wide audience of shoppers both young and old, and now caters to online shoppers as well.

“Consumers like to shop all kinds of different ways,” a spokesperson for T.J. Maxx told The Boston Globe. “There are some people who shop online and because T.J. Maxx doesn’t have a website, that consumer might not shop at all. It’s a way to gain a new customer or an incremental sale from an existing customer.”

The best part of T.J. Maxx’s move to online is the launch of their new runway section–a section of the website boasting labels like Diane Von Furstenberg, Missoni, Elizabeth & James, Catherine Malandrino, Roberto Cavalli, Rachel Zoe and Escada. These brands are harder to come by at just any T.J. branch, but there are select, unofficial “runway” stores throughout the country.

Though it’s hard to beat the fashion mecca that the actual stores represent, the online installation is a welcome option for busy, budget-conscious shoppers. Also, an online format makes it easier for customers to find specific things without digging through the store’s famously eclectic racks. With these great designer deals at our fingertips, my credit card is already out and ready to go!