Content houses are a concept that gained traction only six years ago, in 2019, with popular groups like the Hype House gaining influence. In content houses, typically teenage influencers, all with significant followings, get together, and in some cases live together, creating content.
These houses served as a way for influencers to gain popularity based on each other’s followings, making them even hungrier for clicks, follows and likes.
However, recently, content houses have strayed away from the concept of all having to live together, simply promoting the idea of gaining traction from one another’s pages. And this concept allowed younger teenage influencers to take their stab at content houses, leading us to the Glow House.
The Glow House was created in April 2025, with the page gaining over one million followers in less than a day. As of publication it has two and a half million followers.
The influencer group was created to spread and promote positivity.
“At GlowHouse, we don’t fake it. We feel it, we live it, and we light the world up together,” the Glow House website states.
Yet, faking it has seemed to be the name of the game since the beginning of its creation and evermore recently.
Users have speculated about the true intentions of the influencer group, whether it is to truly promote positivity or to profit off of one another’s fame and success.
And while some original members have left the group over time, one departure that confused the social media world was influencer Kendall (Kenny) Maynard.
Maynard is a 20-year-old influencer who originally gained popularity online during high school for her get-ready-with-me videos and lifestyle content.
Maynard had a large following prior to joining the Glow House. I, myself, was a follower of her before she joined influencer Gianna Harner in starting the group.
However, Maynard’s time with the group was cut short when she announced via her TikTok livestream that she would no longer be a member.
“Yes, I did officially announce that I am no longer in the Glow House,” she said. “Just guys people have lives outside of social media, and that’s like really hard for some people to comprehend when everything is posted online.”
While Maynard did state that she was still friends with all the girls and would attend things alongside them, speculation hit social media when her presence with the group became virtually non-existent.
And officially, all hell broke loose when influencer Charlie Shae posted a TikTok warning fans about two influencers who were “painting a false image online.”
“I just want to say that not everything you see on social media is the truth,” Shae said. “These two influencers are painting a whole false narrative and completely switching the roles on my best friend Gianna and other people that I truly love and care about.”
In her video, Shae accused one TikTok influencer, whom she did not name for legal reasons, of stabbing Harner in the back by flirting with her then-boyfriend Ben Kaan. Shae further prefaced that she was there when all these events occurred, inserting her validity of the situations she talks about.
After putting the pieces together, fans concluded the influencer she was alluding to was Maynard.
“It’s obviously Kenny because she said sum abt the joker and Kenny was Harley Quinn (for Halloween),” one account commented.
From there, social media erupted with many influencers posting their own videos, some straightforward, while others were cryptic, relating to the scenario.
These influencers included Julia Hill and Lola Winters, who all posted videos regarding the situation before deleting them shortly after.
Maynard would post her own response to everything a day later, claiming she and Harner had talked and everything was good between them.
“I just got done texting Gianna all day, we had a good conversation,” she said. “Everything’s all good, and there’s no hard feelings. I feel like a lot of this happened from misunderstanding and a lack of communication, where other people felt the need to chime in on, regardless of if they knew the truth of the situation or not.”
Harner would post her own get-ready-with-me video where she clears the air from her point of view.
“As we all get older every single day we are learning new things, learning new lessons and growing as people and the one thing that I have learned the most recently is the hardest thing God will ever ask is to let go of what broke you,” Harner said.
All this social media drama just leaves people to wonder, what are really these influencers’ true intentions? While maybe Maynard did something or maybe she didn’t do anything, was it anyone’s place to profit in view of the situation?
Looking at it from the outside, it truly appears like these influencers are click-hungry, especially the ones putting the drama on their account simply for the goal of getting views.
And while the Glow House continues to “spread positivity,” time will only truly tell what drama is bound to erupt next out of this influencer group.
